The advent of the internet introduced a new era of challenges for small business owners. Just as Big Box stores started crushing independent retailers in the 1990s, the internet made it possible for large corporations in every industry to directly compete throughout their verticals — often against their own customers. Smaller manufacturers and suppliers with localized distribution were feeling the same pinch that retailers had been feeling.
But the thing that makes it possible for large corporations to compete in every corner of the market also makes it possible for smaller players to compete. You just need to learn the rules, and how to apply them.
When Andrea Hill left her last corporate CEO position in 2007 and started the Werx Brands, it was with this goal in mind. Give small and mid-sized businesses the tools they need to compete. That's what StrategyWerx is all about.
I've seen Andrea in action as both a senior executive and in her consulting role. She is smart, thoughtful, decisive and hard-working. She is an excellent choice to get you from point A to whatever point you're trying to get to down the alphabet. Highly recommended.
Andrea Hill owns Hill Management Group, LLC, with the brands MentorWerx, StrategyWerx, and SupportWerx. She has over 35 years professional experience as the CEO and president of start-up through mid-sized companies, and she has demonstrated serial success in leading companies through rapid and profitable growth. Her experience spans multiple industries as the CEO of Rio Grande Jewelry Supply, the president of international clothing manufacturer and direct marketer Fulcrum Direct/After the Stork, president of marketing services firm Anthill Marketing, and a founding senior executive of Playboy’s direct marketing catalog operations in music and video.
The Bell Group (where Andrea was CEO) set extremely high standards of excellence and accountability- and creative contribution!-for all levels of the company. Through Andrea's stewardship, every individual from the shop floor to the executive boardroom took ownership and great pride in their lives at The Bell Group. My experience with Andrea Hill transformed my understanding how senior management could and should function.