WeRX Growth Toolkit™
Tired of Sales Efforts that Don’t Deliver?
You’ve tried it all. Trade shows. Social media. Website investments. You’ve been hounded by lead generation firms on LinkedIn and email. And it’s harder than ever to find and motivate sales people.
All these tactics have merit, but if you’re not knitting them all together in a cohesive sales strategy, they won’t produce results.
We will show you how to take what you already have, fill in your tech and training gaps, and produce sales results.
B2B Selling Has Changed
There has been a massive shift in the way companies buy from other companies. Your B2B sales and marketing must get smarter.
- Buyers spend less time meeting with sellers.
- Buyers spend more time leveraging online channels. But B2B buyers do this differently than B2C buyers!
- More of the buying journey happens online, on websites, review sites, video calls, and email.
- Yet the sheer volume of online information means buyers are completely overwhelmed.
- The event space (trade shows, exhibitions) is morphing rapidly, and you need new tools to maximize your exposure.
The Big Mistake
Many companies make the big mistake of jumping straight from identifying their product and price points to launching sales campaigns, without laying the groundwork for success. While knowing what you sell and how much to charge is important, it's only the tip of the iceberg. The real magic lies in the strategic "in-between" steps: identifying your ideal customer profile (ICP), understanding the unique motivations and pain points of different buyer personas within those companies, crafting messaging that resonates deeply with each persona, and determining the most effective channels to reach them. By skipping these steps, companies waste valuable resources on ineffective campaigns that fail to connect with the right audience. Then, they double down on the error by assuming the problem is the product or price, so they tweak or replace products and reduce prices. All this ultimately keeps them from achieving sustainable growth and profitability.
You Need Technology and Strategies (one without the other is insufficient)
The WeRX Growth Toolkit™ is a sales-strategy-in-a-box. We've do the heavy lifting so you can focus on what you do best – building relationships and growing your business. Our toolkit provides a content roadmap for the next 6-12 months; a recommended pipeline of targeted marketing and sales collateral, persuasive messaging, and even subject lines that resonate with your ideal clients. We create lead-generating email campaigns, compelling voicemail and call scripts, and sales communications that drive action. Plus, we'll program it all into your CRM (or help you set one up), ensuring seamless execution and measurable results. With the WeRX Growth Toolkit™, you'll gain the clarity, confidence, and strategic advantage to transform your sales effectiveness, attract the right clients, and achieve sustainable growth.
Different Packages to Choose From
All WeRX Growth Toolkits™ include:
- Acquisition Strategy Analysis: Analyzing the sources will we use for your lead generation and targeting):
- Ideal Client Profile (ICP) workup: Detailed description of the company(ies) that will derive the most value from your product and become your most successful customers.
- Buying Committee Buyer Persona(s): Semi-fictional representations of your ideal customers within a target company, detailing their roles, challenges, and decision-making processes. We use this information to tailor the marketing and sales efforts for greatest impact.
- Customer Journey Map. The WeRX unique method of customer journey mapping results in a detailed visual representation of each Buyer Persona's activities, touch points, pain points, and information needs at each stage of the buyer journey. This is transformative, because it reveals the precise moments when different Buyer Personas within a target company are most receptive to specific messages and actions.
- Customer Motivation Assessment
- Messaging Guide
- 2 Positioning Statements
- Objection Handling Guidance
- Training to Use the System