Most of the time, when we are called in to help a client with a struggling business, the solution is to sell. Sell smarter, sell more often, sell to the right people. If your business isn't performing the way you want it to, take a careful look at your sales strategy and sales function. Do you have the right people in sales roles? Do you know who you should be selling to? Do you have a Top 25 sales target at all times - a list of the individuals or accounts you want to turn into active clients? Right now, before this idea gets away from you, take 10 minutes to think about your sales function. If it's not performing as it should be, neither is your business.